Marketing is where it all starts, but customers make 70 percent of their purchasing decisions inside of the store, which means that in-store promoting is just as influential as marketing. READ MORE |
With the Florida citrus market decimated by citrus greening disease to the tune of more than $4.5 billion in crops and some 8,300 jobs lost, a new private-public partnership will provide a significant boost for research. READ MORE |
Stemilt Growers of Wenatchee, WA, and Lantao of Shanghai, China, have teamed up to be the first marketers of Washington-grown Starkrimson pears in China under the new protocol between the United States and China announced earlier this year. READ MORE |
Attendance and sponsorships soared by more than 20 percent over recent years at the 70th annual Florida Fruit & Vegetable Association convention. READ MORE |
When IPC first unveiled its plans for a Big Idaho Potato Truck that would tour across the country, the industry could have scarcely imagined how successful the truck and its crew would be. READ MORE |
Continuing in its direct-to-consumer marketing campaign, the Colorado Potato Administrative Committee will again dovetail with the U.S. Potato Board's promotional efforts. READ MORE |
A new face will be stepping into the ring Sept. 24, when David Benjamin, chief executive officer of logistics innovator Locus Traxx Worldwide, based in Jupiter, FL, joins Chris Baker, senior vice president of Worldwide ISV, OEM and Java Sales for Oracle, at Oracle Open World at the Fairmount Leader's Circle in San Francisco. READ MORE |
Although Colorado's ongoing water shortage has resulted in fewer acres of potatoes in the San Luis Valley, Jed Ellithorpe of Aspen Produce's sister company, Ponderosa Partnership, said he was optimistic going into the 2013 harvest. READ MORE |
Oxnard, CA-based Gills Onions announced the addition of Teri Trost to its sales team. READ MORE |
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