Affinity reagents: Calling the next generation

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READEX ISSUE Issue Date: September 2013 Ad Close: August 8, 2013 Materials Due: August 12, 2013 Bonus Distribution: ACS Affinity reagents: Calling the next generation Affinity reagents help scientists capture the molecules they want to study further, such as proteins or DNA. Often, but not always, antibodies are up to the task. But to address unmet scientific needs, new types of affinity reagents are under development. In the future, researchers will have a growing collection of these important reagents at their disposal. Teams of scientists explore different approaches to build this collection, such as recombinant antibodies, synthetic molecules made of peptides and DNA, and nucleic acid aptamers. They put together pipelines to scale up the way these reagents can be produced. Researchers are also working on ways to encourage uptake of these reagents across the scientific community. The Technology Feature: Explores approaches to produce high-quality reagents that are renewable Looks at validation approaches for new affinity reagents Addresses efforts to increase throughput when generating new affinity reagents Be included in this special Technology Feature reaching all 60,000+ Nature Methods subscribers. Don't delay! Full-page and fractional ads can be accommodated within and around this Technology Feature. Materials are due August 12 so contact your Account Manager today to reserve your space. Free market research report for your print ad. All ads in this issue will receive a free Message Impact Study® conducted by Readex Research; giving you an invaluable insight into how your ad is perceived by our readers and how that compares to other advertisers. E: salesoperations@nature.com T(US): +1 (800) 989 7718 T(EU): +44 (0)20 7843 4960 To keep up-to-date on marketing opportunities like this sign up for advertising alerts at www.nature.com/advertising As a registered user of Nature Publishing Group's Web sites, our database indicates that you have opted-in to receive product information and special offers. If you no longer wish to receive these e-mails or to discontinue all e-mail services from Nature Publishing Group please update your online account. Modify My Account (Log in to be recognised as a Nature.com registrant). For further information on technical assistance | print subscriptions | other enquiries. Nature Publishing Group | Principal offices: London | New York | Tokyo. Worldwide offices: Basingstoke | Boston | Buenos Aires | Delhi | Hong Kong | Madrid | Melbourne | Munich | Paris | San Francisco | Seoul | Washington DC. Macmillan Publishers Limited is a company incorporated in England & Wales under company number 785998 & whose registered office is located at Brunel Road, Houndmills, Basingstoke, Hampshire RG21 6XS. Nature Publishing Group | 75 Varick St Fl 9 | New York | NY 10013-1917 | USA © 2013 Nature Publishing Group, a division of Macmillan Publishers Limited. All rights reserved.