Ford Revs Up 2014 Mustang Brochure with Digimarc Powered Print-to-Mobile Experiences

	July 2, 2013 Earlier today, Digimarc announced Ford Motor Company is the first auto manufacturer to engage smartphone and tablet users with immersive multimedia experiences directly from printed auto brochures using Digimarc® Discover. Starting with the 2014 Ford Mustang catalog, full-service design agency Latcha+Associates is helping Ford develop these highly engaging experiences to better communicate product features and benefits to prospective consumers. Using the Digimarc Discover mobile application (iOS/Android), customers can jump from the printed page straight into customizing a new Mustang, viewing interior and exterior details up close, watching racing videos and more. "New vehicle buyers are also heavy mobile device users," said David Latcha, owner/founder of Latcha+Associates. "Our team found a way to leverage the Ford print investment and strengthen their brand stories by taking advantage of what customers already have in their hands constantly. We used the brochures and Digimarc to engage the customer on the spot with well targeted and fully integrated content. And we did it at a fraction of the cost of a dedicated app. Early response from customers and dealers is extremely encouraging. In fact, the demand for our brochures is growing, nationwide." Ford is working with Latcha+Associates to Digimarc-enable future brochures, including eight additional auto catalogs for 2014 vehicles. To see highlights from the inaugural Mustang edition, view this recent blog post and video. To read the full press release, please click here. Sincerely, The Digimarc Team		Shopper's Journey Vision Video Learn how media and everyday objects — including print, audio and video — can be given "digital identities" that facilitate deeper consumer engagement at every touch point throughout a shopper's journey. Watch Video Ford Motor Company Latcha+Associates 2014 Mustang Brochure Gets Digital with Digimarc Technology Ford Social Press Release: Ford Revs Up 2014 Mustang Brochure with Digimarc Interactive Print-to-Mobile Experiences July 2, 2013 Beaverton Company Innovates Smartphone Tech KGW Channel 8 News | June 25, 2013 Digimarc Discover for Audio Digimarc Discover for Magazines Try it Yourself with Our Online Embedding Tool Digimarc Discover Real World Success About Digital Watermarking