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July 2, 2013
Earlier today, Digimarc announced
Ford Motor Company is the first auto manufacturer to engage smartphone
and tablet users with immersive multimedia experiences directly from
printed auto brochures using Digimarc® Discover. Starting with the 2014
Ford Mustang catalog, full-service design agency Latcha+Associates is
helping Ford develop these highly engaging experiences to better
communicate product features and benefits to prospective consumers.
Using the Digimarc Discover mobile application (iOS/Android), customers
can jump from the printed page straight into customizing a new Mustang,
viewing interior and exterior details up close, watching
racing videos and more.
"New
vehicle buyers are also heavy mobile device users," said David Latcha,
owner/founder of Latcha+Associates. "Our team found a way to leverage
the Ford print investment and strengthen their brand stories by taking
advantage of what customers already have in their hands constantly. We
used the brochures and Digimarc to engage the customer on the spot with
well targeted and fully integrated content. And we did it at a fraction
of the cost of a dedicated app. Early response from customers and
dealers is extremely encouraging. In fact, the demand for our brochures
is growing, nationwide."
Ford
is working with Latcha+Associates to Digimarc-enable future brochures,
including eight additional auto catalogs for 2014 vehicles. To see
highlights from the inaugural Mustang edition, view this recent blog post and video.
To read the full press release, please click here.
Sincerely,
The Digimarc Team |
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Tuesday 2 July 2013
Ford Revs Up 2014 Mustang Brochure with Digimarc Powered Print-to-Mobile Experiences
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