Apple 2.0: Video: Samsung's strangest anti-Apple advertisement ever

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Video: Samsung's strangest anti-Apple advertisement ever July 7, 2013. 5:42 AM ET Translated from Icelandic: "Get a phone that understands you." FORTUNE -- If there was a press release from Samsung announcing language support for Icelandic in the Galaxy S4, we missed it. No matter. The point of this surreal ad -- tailor-made for the island nation's addressable market of 320,000 men, women and children -- is that Apple's (AAPL) iPhone does not. A $4.3 billion ad budget is a terrible thing to waste. The text on Samsung Iceland's YouTube entry reads, according to Google Translate: "Samsung Galaxy S4 has the pleasant feature to understand our 'beloved warmth' [i.e. our language]. Thus we can control various functions and also allow you to write e-mails and text messages by speaking to the phone in Icelandic. Get a phone that understands you." Thanks to Cult of Android's Killian Bell for the link. Filed under: Apple 2.0 See more Apple 2.0	About This Author Philip Elmer-Dewitt Editor, Apple 2.0, Fortune Philip Elmer-DeWitt has been covering Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com. Email Philip Sign up News Breaking Financial News Be the first to know when there is breaking financial news with timely alerts delivered straight to your inbox. Markets Captain's Blog FORTUNE managing editor Andy Serwer keeps tabs on Wall Street. Market Briefing A complete roundup of each day's trading activity. The Term Sheet Receive Fortune's newsletter on all the deals that matter, from Wall Street to Sand Hill Road. Technology Apple 2.0 Fortune's Philip Elmer-DeWitt brings you Mac news from outside the reality distortion field. Big Tech Fortune's Michal Lev-Ram covers the digital giants. Careers Ask Annie Mondays Anne Fisher answers career-related questions and offers helpful advice for business professionals. Postcards Fortune editor at large Pattie Sellers shares fascinating, fun and valuable insights into people who sit at the pinnacle of power. Personal Finance The Help Desk Tips for saving and spending smarter. Ask the Expert Our readers toughest market questions answered every Friday.
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